Braniff Around The Globe
Before 1965, the age of airline branding consisted primarily of lavish destination posters illustrated in red, white, and blue. A young designer named Mary Wells found the approach underwhelming and proposed a pop-hued, psychedelic scheme for Braniff. She and her team brought in Italian designer Emilio Pucci to design the staff uniforms (he even created plastic “space bubbles” to protect their hairdos) and commissioned pop designer Alexander Girard to paint the fuselage of the planes in bright, candy-colored patterns. Braniff’s tagline was, “the end of the plain plane!”
In February 2018, Braniff Airways Foundation, during a planning meeting with the curators at Frontiers of Flight, asked Dallas’ most famous museum and caretaker of the Braniff Gallery if they would be interested in creating a Braniff poster exhibit during 2018. Then on April 15, 2018, a spectacular and colorful sampling of the poster collection of Braniff Airways Foundation, dubbed Braniff Around The Globe, was opened. The event, which is housed in the Browning Gallery on the upper level of the museum adjacent to the Braniff Gallery and the Hamilton Family Auditorium, will exhibit through July 2, 2018.
The exhibit features a poster from each of the major cities and/or countries that Braniff served, starting with posters featured from the 1930s to 1989. The Foundation then created a large Braniff interactive route map on a 4’x6′ banner so that children could take an active role by matching the posters with their actual location on the large route map. Next to each poster is a number that can be removed and placed by the student on the correct corresponding city or country depicted on the poster. If the student is able to match all of the numbers with the correct destination on the route map, then they will win a small gift from Frontiers of Flight Museum.
The attractive Browning Family gallery is the perfect place for this colorful, exciting, and interactive Braniff Around The Globe exhibit. Guests of the upcoming Braniff Airways Foundation 90th Anniversary Celebration event on June 20, 2018, will be greeted by the poster exhibit as they arrive at the Hamilton Auditorium where the event will be held.